Apple is serving up the final beta version of iOS 7, prepping one iPhone in gold and another in plastic, and going on a veritable shopping spree of competing Maps apps. In a week which is supposed to be an Apple quiet period before it begins launching new products in September, news is leaking left and right.
iOS 7 beta 7 will be the final beta version, one more go-round with developers before finalizing it for public release. And it’ll ship on two very different pieces of iPhone hardware. The flagship iPhone, which has every strategic reason to be an iPhone 6 despite the continued widespread expectation of an iPhone 5S, may come in a gold version. Why? It’ll be popular in China, where Apple is about to push the iPhone as it attempts to put a stop to the worldwide rise of Android. Just what the new iPhone will offer those who don’t care about gold plating is another matter.
But for those on a budget, the plastic iPhone 5C may be the answer instead. It’ll be the antithesis to the gold iPhone, all about being built on the cheap so it can offer a lesser price tag accordingly. But how low will Apple go in terms of specs on the cheap model? That’s the answer we wait upon. There’s more, of course.
Even with Apple yet to fully show its new Maps 2.0 hand through several iOS 7 beta versions, it’s acquired yet another niche mapping service. That makes three in a month, as it makes clear that it’s serious about transforming Apple Maps from punchline to powerhouse. But how much third party goodness can it incorporate in time for next month’s iOS 7 launch on the twin iPhones of gold and plastic? Yet another question raised in a week of shifting Apple fancies.
*http://www.stableytimes.com/news/5s-vs-6-vs-5c-new-iphone-roadmap-diverges/
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